The term "growing trend" refers to a pattern or tendency that is increasing in popularity, prevalence, or occurrence over time. It indicates a general direction or movement towards something, often reflective of changing cultural, social, economic, or technological developments within society. The phrase can be used to describe various phenomena such as fashion trends, consumer preferences, emerging industries, and shifting demographics. Essentially, it signifies a widespread change that is gaining momentum and becoming more prominent in the present day.